Continuing to grow with our customers: Sendbird Customer Advisory Board 2022

Customer Advisory Board CAB blog cover 1

Dec 13, 2022 • 3 min read

Bryan Bui

Here at Sendbird we believe conversations are at the heart of building relationships, so we built a powerful conversations platform for businesses to connect people through communities, marketing efforts, sales and support conversations, and many other ways.

Communication is our area of expertise, whether user-to-user or business-to-user, and we created our Customer Advisory Board (CAB) to deepen communication and relationships with our customers on a personal level. Understanding how to continue being the best available conversations platform and further grow with customer needs has always been Sendbird’s utmost priority.

The Sendbird CAB was created to regularly convene a select group of influential customers with a vested interest in Sendbird’s technology investments. CAB members not only learn about Sendbird product roadmaps and strategy, but also have a forum for peer networking, brand building, voicing recommendations, insights, and feedback to provide even greater value to Sendbird’s entire customer base of over 1200 businesses worldwide.

Last month, we gathered in our San Mateo office to present success stories and showcase our product roadmap. Here are some of the learnings from our CAB program:

1. Insight into how industry leaders are building with Sendbird

Members of CAB gain a forward look into Sendbird strategic initiatives. These initiatives can include growth, corporate development, and investor relations.

Because of this, customers get to see how they can build a long-lasting partnership with Sendbird. We aren’t here to only solve one messaging use case but to understand your business’s unique use case and assist in developing a solution.

“They’re always looking out for our best interests. I think the relationship that we’ve built with each other has been really special.”

-Director of Product Management, Yahoo

Our members get to chat with our team to solve business problems, learn about developing industry and tech trends, and see to what extent they affect similar companies. Members collaborate to think up solutions, processes, or technologies to help themselves benchmark trends against their organizations, Sendbird, and others in their field.

“The most positive business impact that Sendbird has had on us is me not having to ever worry about our chat implementations and being able to spend all of my brain power solving other problems.”

–Senior Engineering Director, Leading Online Dating Platform

2. Input into Sendbird product innovation

By participating in Sendbird’s CAB, members gain first-hand insight into product and solutions road maps. Members can learn about upcoming products ahead of launch and engage directly with our product executives to share their views, needs, and concerns.

“[CAB gives us] the opportunity to learn what are some of the upcoming opportunities that the Sendbird team is bringing to the product, and how we can leverage that.”

-Head of Social, PicPay

3. Opportunity to network with fellow executives

Exchanging best practices with peers is one of the top benefits of participating in Sendbird’s CAB. These interactions with leading brands can result in insights that members can immediately implement in their own companies. CAB also enables members to interact with other executives, networking for personal and professional growth.